EQ Shoes is a shoe store operating in Halkidiki since 1985!
In 2016 they entered the ecommerce world and thus broadened their clientele.
In 2021 I was tasked with developing their eshop from scratch using Prestashop, a 100% ecommerce platform.
I wanted the eshop to be fresh and clean so that the users would not be overwhelmed by many elements, with flashing notifications and calls to action everywhere.
I approached the design from a minimalistic perspective so that every step would be simple and to the point to keep the user engaged and focused on completing a purchase.
For the chekcout proccess I opted for the use of one page checkout, meaning the user sees all the required fields and options (address, shipping, payment, etc) in one page without the need for reloads or clicking "next".
This, especially in smartphones, makes the whole process smoother and easier for the end user.
- ClientEQ Shoes